StudioPretty is a multi-disciplinary design studio run by Creative Director and founder Jim Pretty, based in the UK working across multiple sectors internationally primarily producing design and branding for the music, fashion and parallel creative industries.

The studio functions as both a physical and virtual network that builds teams for projects from a small niche group of trusted experts and skilled professionals, allowing us to work across a broad range of sectors and project sizes.

Our speciality is working with artists, other creatives and creative industry-related companies who come with their own clear artistic vision and needs.

This work has quite different parameters to the norm requiring a nuanced and niche approach that both places the artist or company in the right market place, but differentiates them from the crowd in an authentic manner often attuned to divergent ethos’ - the task being to harness both agency and communion at the same time, since no one or no brand can ever be a whole part without being a part of something else.



About Jim Pretty
Founder / Creative Director

Creative Director, Graphic Designer and founder of StudioPretty. Through my studio I specialise in designing and branding for artists, creatives and creative companies alike, building narratives, striking visual identities and websites through a deeply cerebral approach. The outcomes for such work are predominantly digital but not exclusively, my expertise also includes branding for products, motion design, and typography.

I have 25 years experience across a diverse range of sectors within the design world, providing graphic design across all disciplines. Notable are A&M Records in-house design department, Time Out magazine, and McCann London advertising agency working on early MTV Europe accounts. StudioPretty’s work for the 1500 capacity EartH venue and the rebranding and CDN download website for the 100 year old production library DeWolfe Music are worth a mention.

My long partnerships with various international fashion brands, particularly Richard James Savile Row have honed my skills and experience where brand design and strategy, content creation and eCommerce meet.

My unique way of working with clients defines me in tandem to my experience: whilst successful outcomes are obviously the objective, a successful process is also key, and such processes are underpinned by great communication skills and team work capacity.

Jim also holds the position of Art Director at the Bafta award winning agency Bold Creative.


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