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Digital Frontier
Already a leading voice in the new wave of tech-culture journalism since its March 2024 launch,Digital Frontier brought StudioPretty on as lead design/art direction to translate the web vision to screen.
Embedded with the DF team, we handled the full arc: early UI/UX concepts, brand design, complete front-end UI design, and strategic planning – shepherding both DF 1.0 and DF 2.0 from idea to release.
Partnering with long-time development collaborator Patrick Lock, we evolved a sophisticated, CMS driven publishing platform operating at the intersection of technology, business, and society.
Ecom functionality involved a subscription and account management system, alongside facilities for one off sales and gifting.
The outcome is a retro-futurist portal, harnessing cutting edge independent journalism with arrestingly engaging UI/UX.
www.digitalfrontier.com
Design Practice
Identity
Directional
Strategic
Digital
