East End Film Festival '14

Ongoing Art Direction, Creative Direction and design for the East End Film Festival 2012 - 2014. Beginning with a visual re-brand in 2012 the studio has continued to develop the brand image across multiple communication formats in both print and digital. The work has also included bespoke typeface design, collaboration with Little White Lies Magazine and moving image logo mnemonic creative direction.

East End Film Festival campaign

Richard James Savile Row

StudioPretty has worked with the innovative Savile Row tailors for over 10 years, helping developing the brand image and supporting the daily needs of a growing fashion brand and menswear tailor. The relationship that has allowed the studio to express its multi-faceted skills to produce print and digital for the Mayfair stores and beyond, working on ad campaigns, catwalk shows, in store videos and beyond.

Richard James SS14 Show Invite
Richard James Look Books
Richard James SS13 Show Invite

Richard James jeans tags

Created for a limited edition run of Japanese Selvedge denim jeans, the creative draws on the Tokyo Rockabilly scene featuring two such Rockers from the famous Yoyogi Park and the Meiji Jingu shrine near Harajuku Station in Tokyo.


Art direction, design and development. A proof of concept site for the social media app FootballAlbum.net. The concept uses a slide-by-slide dialog to explain the different facets of the app using a pitch formation visual metaphor, exploded screen grabs and football sticker feature.

Bold Creative Identity

New logo identity design for the Bafta award winning Shoreditch based design and animation consultancy.