Run The Jewels

StudioPretty become involved with the award winning US hip hop band Run the Jewels project through partner agency Motive Unknown.

The band and team wanted a new website that could sell across multiple verticals, the brand, music and merch, wherever a user was on the site.

This meant creating a complete website within the Shopify e-com platform and so the Out of the Sand Flex theme was selected, our initial designs to the client suiting this theme.

Working with the management, agency and development / fulfilment outfit Main Factor across a two month period, we worked up designs that were developed to work uniquely with the theme content blocks to create great UX. 

StudioPretty is now onboard as part of the team as a creative partner and art director to help visually steer the bands growing digital vertical markets through campaign design and technological understanding.


Art direction
Concept development
Design direction