Run the Jewels Fan Club


StudioPretty showcased its prowess in art direction and design, for a progressive web app (PWA) and exclusive Shopify portal for Run the Jewels’ Jewel Runners fan club. Orchestrating a seamless collaboration, the team spanned several time zones, uniting talent from NYC, Ukraine, Philadelphia, LA, Spain and the UK.

All of this was perfectly timed for the crescendo: Run the Jewels' monumental 10-year anniversary concert series across the US.

In this web 3.0 experience, fans sign up and engage by scanning QR codes through the app, earning JWL tokens securely stored in a blockchain-powered wallet. Once they accumulate enough tokens, they unlock access to a special Shopify realm, lavishly stocked with exclusive merchandise and content, all redeemable using their hard-earned JWLs.

Link to the PWA

Credits to follow
 



Selected Clients


De Wolfe Music
Run the Jewels
Moby
Richard James
Harrys of London
Motive Unknown
EartH
Habitat
University of Winchester
Village Underground
Eastend Film Festival

Contact


All Is Joy
75 Dean Street
London
W1D 3PU

Vulcan Works
Unit 5
Northampton
NN1 5TY

+44 (0)20 7871 3051
hello@studiopretty.com


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