Run the Jewels Fan Club
StudioPretty showcased its prowess in art direction and design, for a progressive web app (PWA) and exclusive Shopify portal for Run the Jewels’ Jewel Runners fan club. Orchestrating a seamless collaboration, the team spanned several time zones, uniting talent from NYC, Ukraine, Philadelphia, LA, Spain and the UK.
All of this was perfectly timed for the crescendo: Run the Jewels' monumental 10-year anniversary concert series across the US.
In this web 3.0 experience, fans sign up and engage by scanning QR codes through the app, earning JWL tokens securely stored in a blockchain-powered wallet. Once they accumulate enough tokens, they unlock access to a special Shopify realm, lavishly stocked with exclusive merchandise and content, all redeemable using their hard-earned JWLs.
Link to the PWA
Credits to follow