Run the Jewels Fan Club
StudioPretty showcased its prowess in art direction and design, masterminding both the progressive web app (PWA) and the exclusive Shopify portal for Run the Jewels’ Jewel Runners fan club. Orchestrating a seamless collaboration, our team spanned several time zones, uniting talent from NYC, Ukraine, Philadelphia, LA, Spain and the UK.
All of this was perfectly timed for the crescendo: Run the Jewels' monumental 10-year anniversary concert series across the US.
In this web 3.0 experience, fans sign up and engage by scanning QR codes through the app, earning JWL tokens securely stored in a blockchain-powered wallet. Once they accumulate enough tokens, they unlock access to a special Shopify realm, lavishly stocked with exclusive merchandise and content, all redeemable using their hard-earned JWLs.
Link to the PWA
Credits to follow