Run the Jewels Website
In 2020 StudioPretty became involved with the award winning US hip hop band Run the Jewels project through partner strategic marketing agency Motive Unknown.
The band and team wanted a new Shopify website that could sell across multiple verticals, the brand, music and merch, wherever a user was on the site.
Working with the artist management, agency and development / fulfilment outfit Main Factor across a two month period, we worked up custom designs that were developed across and into a base Shopify theme, and then tokenised across into the ecom shopping basket UX.
StudioPretty remains on board as part of the team to help visually steer the bands growing digital vertical markets through campaign, web, content design, and one-off projects such as the RTJ Fan App.
www.runthejewels.com
Design Practice
Identity
Directional
Strategic
Digital
