EartH 350 identity
Longterm client EartH came to StudioPretty to help expand their brand to incorporate their incredible immersive sound system in the Theatre space.
With such a simple and refined pre-existing visual identity, the solution had to match this duly and so rather than opt for the obvious wave form elements and assciated aethetics, we stuck with the primary EartH 2d circle shape and developed a logo identity that projected itself 360 degrrees across 3d space without every really leaving this visual framework.
Into this visual stack was then woven several visual cues to futher promote this aural experience, visually; a 360 degree colour spectrum as first, then many more thereafter.
Design Practice
Identity
Directional
Digital
